Luri AI: turning context into help at the moment of the question(2026)
Alura
- Product Design
- AI
- Learning Experience
The product & digitaldesign portfolioof Alice Braz
Introduction
I turn *real needs* into *intuitive digital experiences*, connecting people, business strategy and technology to create *impact*. Currently a Product Designer at *Alura* and a freelance Digital Designer.
Highlights
- CurrentlyProduct Designer at Alura
- AlsoFreelance Digital Designer
- FocusOnline products, technology and innovation
- Depth8+ years in Digital Design
- Depth5+ years in Product Design
- AlsoBrand and identity for independent clients
- Based inBrazil, working worldwide
What I do(04)
- 01
Product Design (UX/UI)
Simple, intuitive digital products, from understanding the problem and the people who live with it to interfaces that hold up in everyday use.
- UX research & discovery
- UX/UI design
- Prototyping
- Design systems
- Usability testing
- Delivery & handoff
- 02
Branding
Logos and visual identities that express what a brand stands for, built as complete systems of colour, type, pattern and application.
- Logo design
- Visual identity
- Brand systems
- Cover artwork
- Print & stationery
- 03
Social Media
Visual direction and content for social channels, keeping one consistent voice from campaign launches to everyday posts.
- Visual direction
- Campaign assets
- Posts & stories
- Marketing materials
- 04
Consulting & Strategy
Helping teams frame the right problem, balance business goals with people's needs and turn both into decisions that can be designed and shipped.
- Problem framing
- Design reviews
- Team alignment
- Mentoring
Selected work(2020–2026)
Case studies
Explore all 10 case studies
From AI inside the classroom to identities for musicians and studios.
