Submersivo

Context

The goal was to make the studio feel immersive and welcoming, drawing on the colours of coffee and the sea. Beyond good sound, the space should respect each artist's individuality and support authenticity in their recordings.

Challenge

Create a brand that is solid, genuine and memorable, able to express its core idea through colour, form and pattern, without the need for explanation.

Approach

• Initial briefing: the client answered a questionnaire designed to gather the project details and to understand his musical identity, audience and main needs.
• Discovery and research: based on those answers, I looked for visual and functional references that matched the brief, analysed competitors and studied practices in the music market to find the key elements.
• Design and development: building on that research, I created identity proposals that expressed the artistic concept the client had in mind.

Outcome

The client's feedback guided the adjustments, and the work was refined through to final delivery: a complete, consistent solution that met the client's goals.

The final mark is a minimalist shell made of curved, flowing and simple lines that form stylised sound waves. The shell stands for the sea and for welcome.

The curves suggest sound, immersion and creative fluidity, like steam rising from a hot cup of coffee, inviting contemplation.

Identity