All work
Alura2024
Indica Dev
A student referral programme built on trust: every referral tracked, every point accounted for and every reward redeemable in the platform's store.
- My role
- Product Designer
- Client
- Alura
- Year
- 2024
- Scope
- UX Design · UI Design · Website Design
- UX Design
- UI Design
- Website Design
Context
The programme is very simple: every student gets a personal link to refer friends to Alura. Each new enrolment made through that link earns the student points, which can be exchanged for products in the platform's store. Points unlock 15 days after the purchase, and the status of each referral can be followed at every stage.
Challenges
- User experience: build an intuitive interface that lets students refer friends quickly, follow the status of each referral and collect points for every completed enrolment.
- Engagement and motivation: getting students to actually use the tool depends on clear feedback, engaging gamification and appealing rewards, so that referring becomes a habit.
- Transparency and reliability: students need to trust that every valid referral is logged and credited fairly. That required robust tracking, enrolment validation and clear messages about rules, deadlines and limitations.
Discovery
- User research & benchmarking: interviewed students about their motivations and pain points around referring friends, and reviewed referral programmes on education platforms to find best practices.
- Stakeholder consultation: worked closely with the team to define the programme's objectives, KPIs and success metrics.
Design decisions
- UI/UX design: a clean, intuitive interface for making referrals, tracking points and redeeming rewards in the store.
- Gamification & incentives: a points system with clear visual feedback to motivate students and raise engagement.
- Information architecture: the referral flow and the points redemption process structured for clarity and efficiency.
- Performance & accessibility: quick load times, mobile responsiveness and accessibility, so the experience works for everyone.
The interface
Launch and monitoring
- Implementation & handoff: delivered high-fidelity designs and prototypes to the developers and supported them during the build.
- Metrics & optimisation: tracked referral activity, points accrual and reward redemptions to keep refining the system and the experience.
Impact
- 100+ referrals successfully completed
- Paid for itself: the project recovered its own cost, proof of its success and potential impact
Measured 42 days after launch.
