Coffee Nation Rec2020
Coffee Nation Rec
Brand identity and visual direction for a music studio making high-quality production accessible to artists from Nova Lima and surrounding areas.
- My role
- Brand identity, visual direction and cover artworks
- Client
- Coffee Nation Rec
- Year
- 2020
- Founders
- Ian Emcee & Pedro Dorpe
- Branding and Identity Design
- Consultation and Strategy
Context
The project reshapes the studio into an immersive, welcoming creative space, drawing on the warmth of coffee culture and the artistic identity of Minas Gerais. Beyond top-quality production, the studio is meant to embrace each artist's individuality, so that authenticity, creativity and accessibility come together naturally.
The studio was founded by @dorpeprod and @ianemcee, with a mission to bring high-quality music production within reach of artists from Nova Lima and nearby areas.
Concept
The brand takes inspiration from Jay-Z's Roc Nation, blending ambition, identity and cultural roots. The coffee idea has two sources: the daily lives of the two founders, both artists from @se7imoes7agio, and coffee's strong link to the culture of Minas Gerais.
The core idea: major-label care and excellence, while staying as accessible and present in people's lives as coffee itself.
My role
I designed the brand identity, led the visual direction and created cover artworks for the artists' releases.
The studio experience was meant to feel immersive, authentic and welcoming, with a palette drawn from the tones of coffee and the sea. Beyond sound quality, the aim is for every artist to feel at ease expressing their individuality. Recordings are made in partnership with the @tempusestudio team.
Identity and artwork
